Search opportunity report120 day roadmapCompetitive strategy
Obviam
2026 Search Opportunity Report

Invisible nationally.
Already in the pack at home.

We checked 171 keywords covering every service Obviam sells, roughly 158,790 US searches a month once close variants are grouped. obviam.com does not appear in the top twenty for a single one. The Cincinnati map is the exception: on business qualified phrasing Obviam is already in the top three at five points across the metro, best rank 2. That is the position this plan builds on.

Prepared for obviam.com  ·  28 August 2026  ·  171 keywords  ·  19 keyword groups  ·  5 metros  ·  784 map points
The prize
158,790
US searches/mo, close variants grouped
Not working
0
of 171 in the national top 20
Not measured
0
conversions recorded in 13 months
Working
5/49
Cincinnati map points in the top 3, business cybersecurity
top 3, where buyers click 4 to 10 11 to 20 21 and beyond not present Colors mean the same thing in every table and grid below.

00The baseline, dated

Everything in this report is measured against these numbers, taken on 27 August 2026 before any work begins, so month four is compared with a figure rather than an impression. Visits are from Google Analytics on Obviam's own property.

Last 30 days

424US visits a month
404US visits in the period
688visits including overseas, 59% of them US
0conversions recorded

Last 6 months

311US visits a month
1,840US visits in the period
3,517visits including overseas, 52% of them US
0conversions recorded

Last 12 months

256US visits a month
3,062US visits in the period
8,339visits including overseas, 37% of them US
0conversions recorded
Non brand visits
Not one visit has come from a non brand search. Not this month. In any day Search Console holds data for. 424 different non brand queries put obviam.com in front of searchers 4,467 times and produced 0 clicks.

Stated precisely, because the distinction matters: the property recorded 34 US search visits in that window. Google names the query behind 23 of them and every one of those 23 is the company name. The remaining 11 sit inside queries Google will not name because too few people searched them. So the honest ceiling is that at most 11 visits in the whole window could have come from someone describing what Obviam does, and the 424 named non brand queries produced none.

Put beside the visit numbers above: the site received 404 American visits in the last thirty days and turned 0 of them into a recorded enquiry. Over twelve months, 3,062 US visits and 0 recorded conversions. A firm selling vCISO, penetration testing and compliance into a market of 158,790 searches a month is seen by about 424 Americans a month, roughly 14 a day, and none of them arrived by searching for what it sells.
Two caveats
Search Console only holds 21 days. The property has data from 2026-08-06 to 2026-08-26 and Google does not backfill, so there is no record of how obviam.com performed in search before that date. It is another reason the baseline has to start now.

The visit trend is going the right way. US visits run at 424 a month over the last thirty days against 256 across the year, 66% higher. The blended figure hides it because 63% of the twelve month total came from outside the United States and left in under two seconds. The audience is small, real and growing. Nothing is currently being done with it.
The short version
Obviam sells the right services and ranks for almost none of them. It sells vCISO, penetration testing, compliance and 24/7 monitoring. Across 171 keywords covering all of it, the site reaches the top twenty nationally zero times. Locally, across five metros, it reaches the top fifty zero times. The one place it does appear is the Cincinnati map. There it shows at 42 of 49 measured points on cybersecurity company and reaches the top three at none of them, while on business cybersecurity it reaches the top three at five points, best rank 2. The profile is filed under the generic category Business to business service and carries zero reviews. Category and reviews are two of the strongest local ranking inputs, both are inside Obviam's control, and that is the cheapest kind of gap to close.

One finding sits underneath all of the above. In thirteen months the property has recorded no conversion of any kind, so nobody has been able to see a lead arrive. Section 07.

01The 19 keyword groups

Every keyword group Obviam could sell against, with real US demand and Obviam's current position in each.

Keyword groupKeywords Searches/moObviam ranks
Compliance and GRC2335,6200
Buying and evaluation1233,4600
Penetration testing1725,5100
Monitoring, SOC and detection1722,1400
Security awareness816,0300
Framework depth147,8900
Risk and vulnerability assessment156,4000
Incident response113,7100
vCISO and security leadership142,8100
Industry verticals61,2400
Comparison and evaluation61,2400
Law firms51,0000
Finance and insurance35600
Healthcare23500
Vertical x service73100
Buyer research42400
Problem and urgency31300
Manufacturing and OT31000
Education1500
One exception
Stated for completeness. Checked against the full ranked list rather than the top twenty, obviam.com does rank for one term in this set: vciso, at position 98. It ranks for 29 US keywords in total, and this is the complete list:
1obviam11obvian16ohio house bill 96 cybersecurity17gartner cybersecurity22cyber security gartner35cyberwa35obviant careers40top cyber security trends45crack passwords online46top cybersecurity trends51delviom llc52cybersecurity trends52current cyber security trends53cracker ai53trends in network security53vciso vs ciso55top trends in cyber security67cybersecurity gartner magic quadrant70cyberoam company70types of network security threats75what are the top three trends in the cybersecurity industry77types of threats in network security80cyber security gartner magic quadrant82types of threats to network security89what is pentesting95pen testing it98vciso103what does pen testing mean110what is the pen test
Two are the company name and a misspelling of it. Several describe Gartner's research rather than Obviam's services. Three, including crack passwords online and cyberoam company, have no relationship to the business at all. One buying term, vciso at 98, describes something Obviam sells.

02Who holds page one instead

Domains appearing in the national top ten across all 171 terms. This is the company Obviam's content is being measured against.

reddit.com66
ibm.com33
cisa.gov33
paloaltonetworks.com29
fortinet.com28
crowdstrike.com24
sentinelone.com23
gartner.com20
kroll.com18
youtube.com17
cynomi.com16
bluevoyant.com16
rapid7.com16
vanta.com16
sans.org15
cisco.com13
Read this before the plan
Reddit, IBM, CISA, Palo Alto, CrowdStrike and Gartner. Obviam's blog is competing with analyst firms, global vendors and a government agency on informational terms. That contest is not winnable in four months, so it is not this plan. The commercial terms further down this report are.

03The map pack, block by block

For four core terms we searched Google Maps at a 7 by 7 grid of points, 784 searches in total, and recorded where obviam.com landed. Each tile is one search from one location, the way a buyer standing there would see it. Three terms were measured in all five metros. Business cybersecurity was measured in Cincinnati only, added after the sweep in section 05 showed it was the phrasing Obviam already places for.

top 3, the money spot 4 to 10 11 to 20 21 and beyond not shown

“business cybersecurity”

Cincinnati5/49 top 3
42/49 present  ·  86% of the metro

“cybersecurity company”

Cincinnati0/49 top 3
42/49 present  ·  86% of the metro
Pittsburgh0/49 top 3
0/49 present  ·  0% of the metro
Columbus0/49 top 3
0/49 present  ·  0% of the metro
Philadelphia0/49 top 3
0/49 present  ·  0% of the metro
Cleveland0/49 top 3
0/49 present  ·  0% of the metro

“cybersecurity consulting”

Cincinnati0/49 top 3
42/49 present  ·  86% of the metro
Pittsburgh0/49 top 3
0/49 present  ·  0% of the metro
Columbus0/49 top 3
0/49 present  ·  0% of the metro
Philadelphia0/49 top 3
0/49 present  ·  0% of the metro
Cleveland0/49 top 3
0/49 present  ·  0% of the metro

“managed security services”

Cincinnati0/49 top 3
0/49 present  ·  0% of the metro
Pittsburgh0/49 top 3
0/49 present  ·  0% of the metro
Columbus0/49 top 3
0/49 present  ·  0% of the metro
Philadelphia0/49 top 3
0/49 present  ·  0% of the metro
Cleveland0/49 top 3
0/49 present  ·  0% of the metro
Uneven
Cincinnati is the whole local story, and it is uneven. Obviam holds 42 of 49 points on cybersecurity company and cybersecurity consulting, and reaches the top three on neither. On business cybersecurity, the same 42 of 49 points, it reaches the top three at five. Same profile, same city, different phrasing. On managed security services it is absent from all 49 points. Pittsburgh, Columbus, Philadelphia and Cleveland return nothing at all, because map presence follows a physical listing and Obviam has one profile.

04Who owns the map in each metro

Businesses appearing most often in the top three across every grid point searched.

MetroStrongest map competitors
Cincinnati Obviam present
Intrust IT1964BIS Cyber Security & IT Services91LayerCake Technologies46SpliceNet42
Pittsburgh
Ceeva99Ethical Intruder67St. Moritz Security Services, Inc.54SafSecur43
Columbus
Sequentur | IT Services in Columbus, OH95Interhack Corporation79TTS Cyber38AhelioTech - Managed IT Services Company Columbus32
Philadelphia
Raptor Cybersecurity, LLC94Security Risk Advisors94radius180 - Philadelphia Managed IT Services Company64Abuzz Technologies31
Cleveland
Lazorpoint - Cleveland Managed IT Services Company147NetOps Consulting - Cleveland Managed IT Services Company86On Technology Partners63Systems X27

05Where Obviam already places in Cincinnati

We searched Google Maps from the Blue Ash office for 100 terms a buyer might use, to find which ones Obviam already appears for. It appears for 17.

Map rankSearch termWho leads that pack
4business cybersecurity4BIS Cyber Security & IT Services
4cybersecurity for business4BIS Cyber Security & IT Services
5business it securityIntrust IT
8commercial cybersecurityIntrust IT
9cyber security consulting firmIntrust IT
10corporate cybersecurity4BIS Cyber Security & IT Services
11cybersecurity consultingIntrust IT
13cybersecurity firmIntrust IT
13cybersecurity solutionsIntrust IT
14cybersecurity servicesIntrust IT
14IT security consultingIntrust IT
15cybersecurity companyIntrust IT
22it security companyIntrust IT
24security strategy consultingIntrust IT
31security monitoringOP Home Security, LLC
33it security servicesIntrust IT
91it consultingIntrust IT
Strongest position anywhere
On “business cybersecurity” Obviam reaches the top three at five points in the metro, with a best rank of 2 and an average of 6. Measured across a full 49 point grid, that is a materially different picture from the average of 16 on “cybersecurity company”. It is not stuck at fifteen everywhere; on the right phrasing it is already in the pack in parts of the city.

Read the pattern in the table. That is one place outside the three results a buyer sees, and it is the best position Obviam holds anywhere in search.

All 6 of Obviam's top ten placements are buyer shaped phrases: five name the buyer, business cybersecurity, cybersecurity for business, business IT security, commercial cybersecurity and corporate cybersecurity, and the sixth, cyber security consulting firm, names the kind of supplier being shopped for. It does also appear for 8 broader service phrases, including cybersecurity consulting at 11 and IT security consulting at 14, but never above position eleven.

Where it disappears entirely is the named services. Of the terms tested, it is absent for every one of these: penetration testing, vciso, soc 2 compliance, hipaa compliance, incident response, managed detection and response, vulnerability assessment, security awareness training. A profile categorised Business to business service produces exactly that: Google matches the category to “business” queries and has nothing to match against a penetration testing query.

The category is simultaneously earning the business terms and costing the service terms. Correcting it should open the service queries. We would keep the existing business terms under review as it changes, rather than assume they are unaffected.

06Why Cincinnati stalls at fifteen

The Cincinnati map pack for cybersecurity company, as returned from the Blue Ash office, with the two signals that drive local rank.

#BusinessRating ReviewsPrimary category
1Intrust IT5113Computer support and services
24BIS Cyber Security & IT Services5365Computer repair service
3LayerCake Technologies4.928Computer support and services
4Cequence Security, Inc53Computer security service
5FishNet Securitynone0Computer security service
6RDI Intuitive Technical4.25Computer support and services
7Secure Content Tech Ltd3.33Computer consultant
8Tharros Security Solutions51Private investigator
15Obviamnone0Business to business service
Two fixable gaps
Obviam has no reviews and a generic category. The businesses above it hold 113, 365 and 28 reviews, and describe themselves as computer support, computer repair or computer security services. Obviam is filed as Business to business service with zero reviews. Reviews and primary category are two of the strongest inputs to local pack ranking, and both are inside Obviam's control.

Note the fourth result: Cequence Security ranks above Obviam with three reviews, on the category Computer security service. Category alone is doing work here.

Domain strength, measured

Backlink authority does not decide a map pack, but it does set the ceiling on organic. Here is where obviam.com sits against the businesses above it.

intrust-it.com
251  ·  458 dom
mis.tech
248  ·  392 dom
4bis.com
206  ·  275 dom
obviam.com ★
164  ·  59 dom
layercaketech.com
149  ·  54 dom
Measured, real domains
Obviam is the smallest domain in its own market. Intrust IT carries 458 referring domains against Obviam's 59, and 666 ranking keywords against 29. 4BIS and MIS Solutions are also several times larger. LayerCake is the one exception, with a similar link profile to Obviam and 3,039 ranking keywords, although the competitive strategy page shows 97% of those resolve to its homepage rather than to pages that sell.

This changes what the local work can promise. The map pack is winnable now, because it runs on category, reviews and proximity rather than domain strength. Organic parity is a longer road, and this report does not pretend otherwise.

07The finding that changes how everything else is read

This report was commissioned partly because leads appeared to be falling. The honest answer is that the question cannot currently be answered, and that is the first finding.

Read this one twice

Obviam has never been able to see a lead. Not once, in thirteen months.

0conversions recorded, any channel, any month, in thirteen months
382form submissions fired and never counted as a conversion
5,110sessions from China and Singapore, under two seconds each, sitting inside every number the business looks at
13month high for genuine US sessions, in the three most recent months

Those four numbers are the same story told twice. The traffic that left was machines, the traffic that stayed is American and growing, and no instrument on the property was configured to tell anyone either fact. Every judgement made about this website in the last year, including the one that prompted this report, was made from numbers that could not answer the question being asked of them. That is not an argument about whether leads fell. It is the reason the question is still open, and it is the first thing month one closes.

The detail: total sessions fell over the last year, but filtered to the United States they did the opposite, 34 clicks from 4,962 impressions in the 21 days Search Console holds. Form submissions were fired as ordinary events, and the parameters that would identify which form was used were never enabled, so even the 382 cannot be split into real enquiries and search box submissions. Both are fixed in week one.

08What obviam.com does rank for

Search Console, United States, brand terms excluded, covering 2026-08-06 to 2026-08-26, which is every day the property holds. The site is not invisible to Google, it is ranked far below the line where anyone clicks.

Impressions without clicks
424 non-brand queries produced 4,467 impressions and 0 clicks. Search Console names the query behind 23 of the 34 US clicks in that window, and all 23 are the company name. The other 11 fall inside queries too rare for Google to name. Nothing was won on a named term describing what the company does.

Top non-brand queries by impressions

QueryImprClicks Avg pos
penetration testing429087
cybersecurity risk assessment269086
continuous threat exposure management202088
cybersecurity trends195051
cyber risk assessment137095
cyber security risk assessment135092
what is pen testing116090
pen testing112089
network security threats102066
data security for law firms88075
cyber security trends87052
risk assessment cybersecurity73092
security threats in network security61074
pen test59092

Pages earning those impressions

PageImprClicks Avg pos
/what-is-penetration-testing-everything-you-need-to-know/1099087
/cybersecurity-risk-assessment-guide/950089
/gartners-top-9-cybersecurity-trends-for-your-business/689049
/why-continuous-threat-exposure-management-ctem-matters/570085
/the-5-most-common-types-of-network-security-threats/403072
/law-firm-data-security-guide/193075
/governance-risk-and-compliance-grc/165083
/vciso-vs-ciso-whats-the-difference/125072
The upside in that number
Google already associates obviam.com with the right subjects. Almost all of it sits between positions 70 and 95, where nobody clicks, and the pages carrying it are blog articles rather than the pages that sell.

09Local organic rank, twelve terms across five metros

Live local organic position, checked from inside each city, to a depth of 50. Every cell was measured; none returned a position.

KeywordCincPittColuPhilClev
cybersecurity company50+50+50+50+50+
cybersecurity consulting50+50+50+50+50+
cybersecurity for law firms50+50+50+50+50+
cybersecurity risk assessment50+50+50+50+50+
incident response services50+50+50+50+50+
managed detection and response50+50+50+50+50+
managed security services50+50+50+50+50+
penetration testing services50+50+50+50+50+
security awareness training50+50+50+50+50+
soc 2 compliance50+50+50+50+50+
vciso services50+50+50+50+50+
vulnerability assessment50+50+50+50+50+

Sixty measurements, no placements. This is the blue-link result, separate from the map pack above.

10Biggest opportunities by search volume

The largest demand pools across the 171 terms. Obviam ranks for none of them.

cybersecurity company
22,200
pen testing
18,100
managed security services provider
14,800
security awareness training
14,800
soc 2 compliance
12,100
cmmc compliance
9,900
cybersecurity consultant
5,400
iso 27001 certification
4,400
penetration testing services
3,600
governance risk and compliance
3,600
cmmc level 2
3,600
managed security services
2,400
incident response plan
1,900
cybersecurity consulting firm
1,600

11Quick win shortlist

Highest advertiser bid per click, a proxy for what a lead in that term is worth, at volumes worth chasing. Every one is currently unranked, and every one is a service Obviam already delivers.

Intent, not a rival's budget
These figures are what Google estimates an advertiser would pay for the click. We then checked whether anyone in this market is actually paying it. Obviam and all four Cincinnati competitors run zero paid search keywords on Google between them. The same check against three domains that do advertise returned 541, 34 and 3, so the zero is the instrument working rather than the instrument failing. Treat a high bid here as evidence that the search is commercially valuable, and treat the paid lane as open rather than crowded.
KeywordVol/moCPC Ads compObviam
managed soc services210$807.777not ranked
managed soc260$398.344not ranked
penetration testing vendors110$359.8018not ranked
soc 2 readiness assessment140$291.310not ranked
penetration testing services3,600$265.5824not ranked
internal penetration testing260$258.150not ranked
pen testing company260$207.238not ranked
managed detection and response720$188.1044not ranked
mdr services320$185.2030not ranked
penetration testing cost480$150.071not ranked
cloud penetration testing170$137.647not ranked
soc 2 type 2 audit390$109.3329not ranked

12Every keyword, by group

The full set. Ads comp is Google's paid competition score out of 100, not an organic difficulty score, and 0 means no data rather than no competition. The final column is who currently holds the first three organic results.

Compliance and GRC 35,620 searches/mo  ·  23 keywords

KeywordVol/moCPCAds compObviamWho holds page one
soc 2 compliance12,100not measured32not rankedpaloaltonetworks.com, imperva.com, reddit.com
cmmc compliance9,900$38.9735not rankeddodcio.defense.gov, thecgp.org, dcsa.mil
iso 27001 certification4,400$53.9060not rankediso.org, reddit.com, secureframe.com
governance risk and compliance3,600not measured35not rankedoceg.org, aws.amazon.com, reddit.com
cybersecurity audit services880not measured10not rankedbridewell.com, atlantsecurity.com, dataguard.com
ferpa compliance880not measured41not rankedstudentprivacy.ed.gov, studentprivacy.ed.gov, intradyn.com
hipaa compliance services720$86.4433not rankedhipaavault.com, hhs.gov, totalhipaa.com
pci compliance services390$63.8823not rankedrsisecurity.com, pcisecuritystandards.org, vikingcloud.com
soc 2 compliance services390$60.029not rankedredseclabs.com, paloaltonetworks.com, ispartnersllc.com
cmmc compliance services320not measured0not rankedvc3.com, bpm.com, pivotpointsecurity.com
iso 27001 certification services320not measured29not ranked360advanced.com, iso.org, nqa.com
hipaa security risk assessment260not measured8not rankedhhs.gov, healthit.gov, hipaajournal.com
nist 800-171 compliance260$38.1915not rankedcsrc.nist.gov, nist.gov, learn.microsoft.com
cybersecurity compliance services210not measured8not rankedunderdefense.com, rsisecurity.com, bpm.com
grc services210$19.722not rankedgrcservices.com, salusgrc.com, rsisecurity.com
iso 27001 consultant210not measured0not rankedvanta.com, pivotpointsecurity.com, ispartnersllc.com
soc 2 readiness assessment140$291.310not rankedvanta.com, secureframe.com, schellman.com
cmmc readiness140$33.400not rankeddodcio.defense.gov, sensiba.com, nsf.org
cmmc readiness assessment90$43.410not rankedguidepointsecurity.com, eidebailly.com, linkedin.com
sox compliance services90not measured7not rankedcbh.com, rsmus.com, bakertilly.com
governance risk and compliance services50not measured3not rankedaprio.com, riveron.com, mitratech.com
nist framework assessment40not measured22not rankednist.gov, nist.gov, csrc.nist.gov
compliance readiness assessment20not measured0not rankedasec.io, dagtech.com, secure.com

Buying and evaluation 33,460 searches/mo  ·  12 keywords

KeywordVol/moCPCAds compObviamWho holds page one
cybersecurity company22,200not measured25not rankedreddit.com, onlinedegrees.sandiego.edu, checkpoint.com
cybersecurity consultant5,400not measured58not rankedreddit.com, coursera.org, sophos.com
cybersecurity consulting firm1,600$29.639not rankedcybersecurityventures.com, protiviti.com, cloudtango.net
cybersecurity company near me1,300not measured0not rankeditsco.com, builtin.com, goodfirms.co
cybersecurity services near me1,300not measured0not rankedglobalguardian.com, vtct.com, itsco.com
best cybersecurity companies880$13.6310not rankedcheckpoint.com, reddit.com, onlinedegrees.sandiego.edu
cybersecurity services for small business320$44.5417not rankedcrowdstrike.com, reddit.com, fcc.gov
it security company320$31.8515not rankeden.wikipedia.org, onlinedegrees.sandiego.edu, esecurityplanet.com
top cybersecurity consulting firms70$14.517not rankedgartner.com, consulting.us, corpsoft.io
cybersecurity rfp50not measured0not rankedbidnetdirect.com, bidprime.com, instantmarkets.com
cybersecurity audit cost10$17.321not rankedgetastra.com, reply.com, reddit.com
cybersecurity services pricing10not measured2not rankedclutch.co, vc3.com, frameworksecurity.com

Penetration testing 25,510 searches/mo  ·  17 keywords

KeywordVol/moCPCAds compObviamWho holds page one
pen testing18,100$74.6231not rankedcloudflare.com, bluevoyant.com, ibm.com
penetration testing services3,600$265.5824not rankedcrowdstrike.com, breachlock.com, defendify.com
web application penetration testing880not measured24not rankedkroll.com, medium.com, tryhackme.com
network penetration testing720$85.2714not rankedibm.com, medium.com, scalecomputing.com
penetration testing cost480$150.071not rankedreddit.com, blazeinfosec.com, cycognito.com
external penetration testing390not measured0not rankedvikingcloud.com, reddit.com, medium.com
internal penetration testing260$258.150not rankedvikingcloud.com, tcm-sec.com, docs.cobalt.io
pen testing company260$207.238not rankedreddit.com, rapid7.com, a-lign.com
cloud penetration testing170$137.647not rankedsans.org, bishopfox.com, github.com
api penetration testing140not measured3not rankedapisecuniversity.com, portswigger.net, akamai.com
penetration testing vendors110$359.8018not rankedreddit.com, softwaresecured.com, rapid7.com
red team assessment110not measured4not rankedblackduck.com, securelayer7.net, securityscorecard.com
penetration testing quote90not measured0not rankeddefense.com, blazeinfosec.com, getastra.com
social engineering testing70not measured0not rankedvikingcloud.com, bridewell.com, techtarget.com
wireless penetration testing70not measured0not rankedreddit.com, vikingcloud.com, github.com
annual penetration testing50$85.820not rankedforti.fi, reddit.com, linfordco.com
penetration testing for compliance10not measurednot measurednot rankedcobalt.io, vipre.com, netspi.com

Monitoring, SOC and detection 22,140 searches/mo  ·  17 keywords

KeywordVol/moCPCAds compObviamWho holds page one
managed security services provider14,800not measured30not rankedgartner.com, fortinet.com, optiv.com
managed security services2,400$80.0533not rankedibm.com, ontinue.com, gartner.com
managed detection and response services880not measured36not rankedpaloaltonetworks.com, ibm.com, gartner.com
security operations center services720$12.9422not rankedrapid7.com, arcticwolf.com, cisa.gov
managed detection and response720$188.1044not rankedibm.com, gartner.com, microsoft.com
24/7 security monitoring480$33.4932not rankedsecuritastechnology.com, safehome.org, reddit.com
soc as a service390not measured1not rankedpaloaltonetworks.com, sentinelone.com, huntress.com
mdr services320$185.2030not rankedgartner.com, paloaltonetworks.com, microsoft.com
continuous threat exposure management260$64.8415not rankedctem.org, cymulate.com, crowdstrike.com
managed soc260$398.344not rankedbluevoyant.com, nomios.com, paloaltonetworks.com
managed siem services210not measured0not rankedsentinelone.com, exabeam.com, 1111systems.com
managed soc services210$807.777not rankedpaloaltonetworks.com, redcanary.com, tierpoint.com
endpoint detection and response services140not measured38not rankedsentinelone.com, microsoft.com, ibm.com
threat detection services140not measured24not rankedvikingcloud.com, ibm.com, fortinet.com
siem as a service90not measured8not rankedsentinelone.com, elastic.co, panther.com
threat hunting services90$14.4016not rankedsophos.com, expel.com, redscan.com
xdr services30$198.1940not rankedfortinet.com, microsoft.com, cyberproof.com

Security awareness 16,030 searches/mo  ·  8 keywords

KeywordVol/moCPCAds compObviamWho holds page one
security awareness training14,800not measured59not rankedsecurityawareness.dcsa.mil, knowbe4.com, mimecast.com
phishing simulation590$80.1832not rankedibm.com, adaptivesecurity.com, knowbe4.com
phishing training for employees320not measured25not rankedcisa.gov, microsoft.com, reddit.com
employee security training170not measured14not rankedpmc.ncbi.nlm.nih.gov, mimecast.com, adaptivesecurity.com
security awareness program110not measured74not rankedcisa.gov, proofpoint.com, arcticwolf.com
phishing simulation services20$294.9053not rankedfortinet.com, gartner.com, phishingbox.com
security awareness program development10not measurednot measurednot rankedproofpoint.com, cisa.gov, trendmicro.com
security awareness training services10not measurednot measurednot rankedfortinet.com, proofpoint.com, securityawareness.dcsa.mil

Framework depth 7,890 searches/mo  ·  14 keywords

KeywordVol/moCPCAds compObviamWho holds page one
cmmc level 23,600$34.3516not rankeddodcio.defense.gov, kiteworks.com, ndisac.org
hitrust certification1,300$49.3422not rankedhitrustalliance.net, a-lign.com, learn.microsoft.com
soc 2 type 1880not measured14not rankedsecureframe.com, vanta.com, wipfli.com
gdpr compliance services480$50.7610not rankedrsisecurity.com, gdpr.eu, ftitechnology.com
soc 2 type 2 audit390$109.3329not rankeda-lign.com, drata.com, reddit.com
cyber essentials certification320$44.3583not rankedncsc.gov.uk, gov.uk, en.wikipedia.org
pci dss level 1320not measured54not rankedpcisecuritystandards.org, zengrc.com, pcisecuritystandards.org
soc 2 audit cost260not measured4not rankedreddit.com, drata.com, vanta.com
nist 800-53 compliance90$7.9015not rankedcsrc.nist.gov, nvlpubs.nist.gov, reddit.com
ccpa compliance services70not measured24not rankedoag.ca.gov, dpo-consulting.com, usercentrics.com
iso 27001 gap analysis70$12.520not rankedreddit.com, drata.com, advisera.com
nist csf assessment70$28.978not rankednvlpubs.nist.gov, reddit.com, nist.gov
cis controls assessment20not measured4not rankedcisecurity.org, cisecurity.org, cas8.docs.cisecurity.org
hitrust readiness assessment20not measured5not rankedlinfordco.com, hitrustalliance.net, hitrustalliance.net

Risk and vulnerability assessment 6,400 searches/mo  ·  15 keywords

KeywordVol/moCPCAds compObviamWho holds page one
cybersecurity risk assessment1,600$39.7915not rankedcsrc.nist.gov, ibm.com, securecodewarrior.com
vulnerability assessment1,300not measured33not rankedibm.com, csrc.nist.gov, fortinet.com
cybersecurity risk assessment services720not measured11not rankedkroll.com, bpm.com, paloaltonetworks.com
security risk assessment720$27.5214not rankedhealthit.gov, hhs.gov, blackduck.com
vulnerability assessment services390$31.030not rankedfortinet.com, scnsoft.com, mind-core.com
vulnerability management services390$14.8814not rankedsentinelone.com, optiv.com, magna5.com
vulnerability scanning services390$44.8711not rankedreddit.com, redscan.com, gartner.com
cyber risk assessment260$26.8714not rankedibm.com, securecodewarrior.com, cisa.gov
third party risk assessment210$66.0816not rankedibm.com, bluevoyant.com, panorays.com
security posture assessment170$52.609not rankedpaloaltonetworks.com, picussecurity.com, sentinelone.com
cybersecurity maturity assessment110$88.140not rankedesentire.com, cynomi.com, sentinelone.com
security assessment services70not measured0not rankeddynamicquest.com, guidepointsecurity.com, rsmus.com
security risk assessment company30$137.018not rankedguidepostsolutions.com, kroll.com, aus.com
cybersecurity gap assessment20not measured0not rankedsprinto.com, frameworksecurity.com, cm-alliance.com
vendor risk management services20not measured12not rankedgartner.com, vendorrisk.com, bitsight.com

Incident response 3,710 searches/mo  ·  11 keywords

KeywordVol/moCPCAds compObviamWho holds page one
incident response plan1,900not measured29not rankedpaloaltonetworks.com, cisa.gov, csrc.nist.gov
digital forensics services590$28.4920not rankedjsheld.com, digitalforensics.com, elitedigitalforensics.com
incident response services320$27.5117not rankedkroll.com, optiv.com, gartner.com
tabletop exercise cybersecurity210not measured9not rankedcisa.gov, bitsight.com, cisecurity.org
data breach response services170not measured18not rankedftc.gov, thompsonhine.com, opentext.com
breach notification services140$14.8522not rankedocrportal.hhs.gov, transunion.com, its.ny.gov
ransomware recovery services140not measured18not rankedreddit.com, recoverypoint.com, salvador-tech.com
data breach response110$27.8416not rankedftc.gov, thompsonhine.com, rubrik.com
incident response retainer90not measured0not rankedkroll.com, esentire.com, group-ib.com
cyber incident response company20not measured16not rankedarcticwolf.com, coalitioninc.com, gartner.com
incident response plan development20not measured39not rankedpaloaltonetworks.com, cyber.gc.ca, ibm.com

vCISO and security leadership 2,810 searches/mo  ·  14 keywords

KeywordVol/moCPCAds compObviamWho holds page one
vciso1,300not measured4not rankedreddit.com, vcisoservices.com, eidebailly.com
fractional ciso480$23.040not rankedfractionalciso.com, blog.rsisecurity.com, techcxo.com
virtual ciso260$82.310not rankedfractionalciso.com, esentire.com, vanta.com
vciso services210$56.350not rankedvcisoservices.com, esentire.com, kroll.com
virtual ciso services170$72.390not rankedpaloaltonetworks.com, esentire.com, purplesec.us
ciso as a service140$67.100not rankedorangecyberdefense.com, vistrada.com, cynomi.com
fractional cso70not measured0not rankedchiefoutsiders.com, balancedscorecard.org, sensiba.com
fractional ciso services50not measured0not rankedfractionalciso.com, blog.rsisecurity.com, alphaapexgroup.com
vciso cost30not measured0not rankedfractionalciso.com, cynomi.com, sidechannel.com
interim ciso30not measured0not rankedfractionalciso.com, cxo.partners, cyberexecs.net
cybersecurity leadership services20not measurednot measurednot rankedesilo.com, sans.org, cybersecop.com
outsourced ciso20$71.850not rankedtrustbluecoat.com, sits.com, outsourcedciso.com.au
vciso pricing20not measured0not rankedsidechannel.com, vciso.com, linkedin.com
ciso consulting services10not measurednot measurednot rankedcybersecop.com, cynomi.com, cisoconsultancy.com

Industry verticals 1,240 searches/mo  ·  6 keywords

KeywordVol/moCPCAds compObviamWho holds page one
cybersecurity for banks720$29.9121not rankedaba.com, bpi.com, backbase.com
k-12 cybersecurity140$21.1834not rankedcisa.gov, cyber.org, k12six.org
manufacturing cybersecurity110$28.372not rankedpaloaltonetworks.com, nist.gov, darktrace.com
cybersecurity for nonprofits90$65.4723not rankedcouncilofnonprofits.org, page.techsoup.org, protect.ngo
cybersecurity for schools90not measured23not rankeded.gov, schoolsafety.gov, cisa.gov
insurance cybersecurity90not measured42not rankedftc.gov, fortinet.com, travelers.com

Comparison and evaluation 1,240 searches/mo  ·  6 keywords

KeywordVol/moCPCAds compObviamWho holds page one
mdr vs edr390$26.137not rankedpaloaltonetworks.com, reddit.com, redcanary.com
penetration testing vs vulnerability scanning260$21.550not rankedfortinet.com, securitymetrics.com, reddit.com
vulnerability scan vs pen test260$21.550not rankedreddit.com, fortinet.com, securitymetrics.com
soc 2 vs iso 27001210$36.5029not rankedvanta.com, reddit.com, grcsolutions.io
mdr vs siem90not measured0not rankedsentinelone.com, huntress.com, crowdstrike.com
vciso vs ciso30not measured0not rankedreddit.com, cynomi.com, techmagic.co

Law firms 1,000 searches/mo  ·  5 keywords

KeywordVol/moCPCAds compObviamWho holds page one
cybersecurity for lawyers590$29.1511not rankedcisa.gov, hinshawlaw.com, iapp.org
cybersecurity for law firms320$54.380not rankedamericanbar.org, darktrace.com, hinshawlaw.com
law firm data security50$6.610not rankedgtlaw.com, americanbar.org, vault.com
law firm it security30not measured9not rankedamericanbar.org, vault.com, gtlaw.com
legal industry cybersecurity10not measurednot measurednot rankedarcticwolf.com, darktrace.com, cisa.gov

Finance and insurance 560 searches/mo  ·  3 keywords

KeywordVol/moCPCAds compObviamWho holds page one
financial services cybersecurity480not measured20not rankedcisa.gov, paloaltonetworks.com, darktrace.com
cybersecurity for accounting firms70not measured0not rankedpublications.aaahq.org, rightworks.com, accountingseed.com
credit union cybersecurity10$23.719not rankedncua.gov, ncua.gov, reddit.com

Healthcare 350 searches/mo  ·  2 keywords

KeywordVol/moCPCAds compObviamWho holds page one
hospital cybersecurity260$37.3321not rankedpmc.ncbi.nlm.nih.gov, aha.org, sciencedirect.com
healthcare cybersecurity services90$20.9915not rankedaha.org, cisa.gov, paloaltonetworks.com

Vertical x service 310 searches/mo  ·  7 keywords

KeywordVol/moCPCAds compObviamWho holds page one
hipaa risk assessment services140not measured13not rankedhhs.gov, healthit.gov, clearwatersecurity.com
hipaa penetration testing50$32.220not rankedblazeinfosec.com, qualysec.com, outpost24.com
manufacturing risk assessment50$32.770not rankedmitti.com, westfieldinsurance.com, crbgroup.com
healthcare penetration testing30not measured0not rankedhipaavault.com, blazeinfosec.com, mitnicksecurity.com
ot security assessment20not measured0not rankeddragos.com, ssh.com, fortinet.com
bank penetration testing10$358.03not measurednot rankedridgesecurity.ai, aerissecure.com, cyberhunter.solutions
phi risk assessment10not measured48not rankedhhs.gov, hipaajournal.com, healthit.gov

Buyer research 240 searches/mo  ·  4 keywords

KeywordVol/moCPCAds compObviamWho holds page one
how much does a penetration test cost170not measured24not rankedreddit.com, blazeinfosec.com, securitymetrics.com
how much does soc 2 cost50not measured8not rankedreddit.com, vanta.com, drata.com
how often should you pen test10not measurednot measurednot rankedcobalt.io, strobes.co, coresecurity.com
what is continuous threat exposure management10$30.60not measurednot rankedctem.org, crowdstrike.com, rapid7.com

Problem and urgency 130 searches/mo  ·  3 keywords

KeywordVol/moCPCAds compObviamWho holds page one
cyber insurance requirements90$11.1617not rankedcoalitioninc.com, ftc.gov, esentire.com
data breach what to do30$8.4336not rankedftc.gov, fultonbank.com, equifax.com
suspected data breach10not measurednot measurednot rankedftc.gov, ncsc.gov.uk, ic3.gov

Manufacturing and OT 100 searches/mo  ·  3 keywords

KeywordVol/moCPCAds compObviamWho holds page one
ot cybersecurity services50not measured6not rankedibm.com, honeywell.com, aristacyber.io
industrial control system security30not measured22not rankedcisa.gov, sans.org, fortinet.com
ics security assessment20not measured0not rankedsans.org, kaspersky.com, cisa.gov

Education 50 searches/mo  ·  1 keywords

KeywordVol/moCPCAds compObviamWho holds page one
higher education cybersecurity50$13.8411not rankedlibrary.educause.edu, bitlyft.com, sentinelone.com

13What is structurally broken

Eight orphaned pages

Financial services, healthcare, higher education, insurance, K-12, law firms, manufacturing and retail. Checked in the fully rendered page after JavaScript runs: no link anywhere on the site points to any of them, including from their own parent page. They are reachable only through the sitemap, have no heading, and Google reports them as discovered but not indexed.

Measurement records nothing

Thirteen months, zero conversions of any kind. The site fired 382 form submissions in that period and none was configured as a conversion. Around 55% of historic sessions came from China and Singapore and lasted under two seconds, while genuine US sessions are at their highest in thirteen months.

13bThe link Obviam already owns

One finding sits outside search entirely, because it needs a decision from the parent company rather than any work on obviam.com.

Free, and unused
momnet.com carries 500 referring domains against obviam.com's 59, and ranks for 344 US keywords against 29. It links to Obviam 2 times, both from blog posts, both with the single word Obviam as the anchor.

The Modern Office Methods homepage, services page and about page carry no link to Obviam and never use the word, while each mentions cyber twice. A link and a plain description of what Obviam sells, placed on the parent's structural pages, is the highest authority link available here that costs nothing and needs nobody's permission outside the group. It will not close the gap on its own, and links inside one company count for less than independent ones, but it is the cheapest correct thing on this list. The competitive strategy page sets it out in full.

14The locations decision

This one is not ours to make, and it shapes everything local.

Needs a decision from Obviam
Modern Office Methods operates eleven branches across Ohio and Pennsylvania. Obviam holds one Google Business Profile, in Cincinnati. The measured result is exactly what that predicts: presence in Cincinnati, nothing anywhere else.

City level demand, measured 28 August 2026 across 6 cybersecurity terms with close variants collapsed: Columbus 280/mo, Philadelphia 240, Cleveland 160, Pittsburgh 130, against Cincinnati's own 100. These are modest but real, all four are larger than the market Obviam already serves, and Pittsburgh is the stated expansion market. Each needs a real address and a verified profile before any search work can move it. The competitors running multi-market strategies, Astute Technology Management and Cyber Centaurs, are doing exactly this. We need a decision on which markets get a location.

15The first 120 days

Month one · baseline, foundation, launch

Months two and three · analytics and adjustments

Month four · measured against the baseline